In the digital economy the customer isn’t king. The member is. – Hamilton Spectator

In The Membership Economy, author Robbie Kellman Baxter says the future belongs to businesses that create long-term relationships with clients. Businesses like Netflix — and also your local bookstore.

Sourced through Scoop.it from: www.thespec.com

See on Scoop.it – Digital Collaboration and the 21st C.