How Guinness World Records adapted its publishing model to fit the digital world – Econsultancy (blog)

Sam Fay, SVP Global Brand Strategy at Guinness World Records talks to us about diversifying the business, the importance of social media and video to the brand, and dealing with declining book sales.

Sourced through Scoop.it from: econsultancy.com

See on Scoop.itDigital Collaboration and the 21st C.

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About Susan
Converging ICTs, multidisciplinarity, making knowledge and making meaning.

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